Spotlight On

Fashion Focus :: Iona Crawford – One to Watch

Iona Crawford Scotland, Fashion Designer, One to Watch, Byte Size Scotland

Lauded by Vogue as ‘One to Watch’, already the toast of London fashion circles and now newly appointed Creative Director for Stirling 2014, Iona Crawford’s reputation as one of the most avant-garde young designers in Scotland today grows from strength to strength.

Fashion Focus: Iona Crawford Fashion Designer, One to Watch, Byte Size Scotland

Born and raised on a farm just outside Stirling, 27 year old Iona studied fashion at Edinburgh College of Art. While many of her contemporaries headed for the bright lights of London, Iona chose to base her design practise in Scotland. It’s a gamble that has paid off. Working from her studio on Craigend Farm in Stirlingshire, Iona has carved herself a niche as an innovative and exciting designer sourcing the finest Scottish fabrics to produce high-end contemporary womenswear. Her exquisite collections are a true reflection of the beauty of the Scottish landscape that inspires her. As an accomplished artist, Iona’s clothing often features prints from her drawings and paintings. By combining skilled tailoring and immaculate garment construction with her unique prints, Iona creates contemporary-yet-timeless collections.

Challenging our perception of traditional Scottish fabrics such as Cashmere, Tweed and extra fine Merino through her conceptual garment structure and integration of materials such as laser-cut leather, Iona continues to delight us with her captivating designs.

Fashion Focus: Iona Crawford, Scottish Fashion Designer, Byte Size Scotland

This has been an incredible 12 months for Iona.  As well as signing a licensing partnership with Rio Home Fashions, a North American industry leader in home textiles, she recently completed a short film which promotes her autumn/winter 2013 collection. It was promptly shortlisted for the New York Fashion Film Festival 2014.

Fashion Focus: Iona Crawford Home Interiors, One to Watch, Byte Size Scotland

Creative Director for Stirling 2014

By fusing her experience in design, with her strong entrepreneurial passion and business aptitude it is clear to see why this dynamic designer has been chosen as Stirling’s Creative Director for 2014.

2014 will be a big year for Scotland and Stirling with the Commonwealth Games, Ryder Cup and the 700th anniversary of the Battle of Bannockburn, all of which Iona plans to capitalise on in her role as Creative Director. Her ambitious plans include re-branding Stirling to raise the cities profile world-wide, creating an international image, aware that the eyes of the world will be on Scotland next year.

Stirling Provost Mike Robbins said: “Iona brings with her a great combination of international business success, outstanding artistic ability and a deep knowledge and genuine love of Stirling and the local area. Her appointment highlights how we want to work in partnership on this unique project – harnessing the terrific talent available across our area, welcoming creative ideas and encouraging everyone to play their part in shaping the plans. I very much look forward to working with Iona as we prepare to welcome the world to Stirling next year.”

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